Acting as both an advertising division and an art department, On Air Promotions is in charge of creating interstitial programming for ICTV, such as promotional spots and tosses for all shows, generic station identifications, and graphics. At the start of each semester, the promotions department creates the video for ICTV's recruitment event, Rush Night. The producer works with a crew each semester to produce a variety of videos, all focused on promoting ICTV, its shows, and other Ithaca College organizations.